Explore some use-cases of Adenty in different domains:
Adenty identifies anonymous users to gather more behavior per user and as a result segment them better, allowing marketers to deliver better personalized content and targeted advertising.
Publishing companies can identify anonymous website or other web-based solution visitors to gain insights into the interests and demographics of their anonymous readers, helping them tailor their editorial strategy and content creation.
By tracking behavior of anonymous website, web portal or web app visitors we help analyze their engagement more accurately, giving an opportunity for Martech platforms to identify potential leads better, enabling marketing teams to nurture and convert them into customers.
Publishers can leverage extended knowledge about their anonymous website (or any other web-based solution) visitors to improve targeted advertising opportunities, thereby increasing ad revenue and advertiser satisfaction.
Understanding user behavior better, including anonymous audiences, can help optimize website and landing page designs to improve conversion rates, leading to increased sales and revenue.
Gathering and analyzing anonymous users behavior, publishers can optimize their subscription models and pricing strategies to attract and retain paying customers.
More accurately defining the impact that website or app features/UX options have on anonymous users, can help in improving user engagement and conversion rates as a result, and continuously optimize the UX via data-driven insights.
Accurate anonymous website visitor identification allows Paywalls and Regwalls to determine better perfect time for triggering “walls”, which leads to improved conversion rates, and sales and revenue as a result.
Companies can provide personalized product offers, based on more and better gathered behavior of anonymous website, web portal, or web app visitors.
Accurate anonymous website, web portal, or web app visitor tracking allows gathering more data per visitor, that improves Recommendation engines by giving better targeted content, and engaging better as a result.
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