Adenty— Anonymous Visitor Identification tool

Adenty goes beyond conventional visitor tracking methods and allows owners of web resources to recognize anonymous visitors across one or multiple sites in the face of most used anonymization techniques, including deactivated browser storage.

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The Challenge

Anonymous Web visitors that apply any anonymization techniques are usually recognized as new, even if they are returning. It leads to analytics distortion, impairs personalization, segmentation and targeting.

Adenty recognizes such visitors and doesn’t lose their identity in time as it is:

resistant to using VPN

resistant to using incognito mode

resistant to cleaning or blocked Browser storage

resistant to using secure browsers (like Tor, Brave)

Who Adenty is Tailored for?

Adenty visitors identity software is tailored for businesses that promote their SaaS products and services on web and strive to:

Know their audience better and facilitate cross-site analytics
Improve efficiency of their marketing, sales, and security strategies
Generate more conversions by enhancing targeting and personalization
Ensure better monetization control by preventing fraud on product or service usage

Use Cases

User analytics by ensuring more precise user profiles

Adenty identifies anonymous visitors and recognizes them over time regardless of applying various anonymization techniques. This ensures that anonymous visitor activity is correctly attributed to the right customer profile, preventing analytics distortion and customer data fragmentation.

Recommendation engines using narrower audience segmentation

Adenty allows traffic analytics tools to get a comprehensive understanding of visitor behavior by minimizing gaps in visitor activity, caused by anonymization. This allows for more sophisticated audience segmentation and personalization strategies.

Ad targeting in the face of Browser cookie deactivation

Adenty provides server-side cookie storage as well as enables cross site visitor tracking. This allows advertisers to increase ad targeting efficiency despite 3d-party cookie deprecation.

Leads engagement and conversion using personalized interaction (including paywalls, regwalls, etc)

Adenty helps to minimize the mistracking of visitor's activity and distortion of analytics, which facilitates personalized engagement experience and leads to better offerings conversion and monetization.