Browser storage and server-side cookies: blended approach
Maintaining consistent web performance and accurate visitor data collection becomes challenging when:
- Browser storage is blocked or cleared
- 3d-party cookies are disabled
To eliminate dependency on 3d-party cookies or browser storage disability, Adenty uses local storage as a primary data storage, while creating a backup of this data in server-side cookies. If browser storage gets unavailable, Adenty switches to server-side cookies to access this data.
Apart from pre-defined Adenty-specific data that Adenty backups in server-side cookies, you can also store any other data from browser storage that you need to keep accessible. Moreover, server-side cookies data can be shared across multiple sites to enable data-driven remarketing, resembling the approach of Meta Pixel.
Thus, Adenty prevents data loss, enhances visitor recognition and data attribution, improves web analytics with accurate visitor data, and enables stable web performance over time.
How Adenty Server-side Cookies Reinforces Web-based Solutions
Adenty’s server-side cookies equip websites and web apps solutions with such advantages as:
- No reliance on 3d-party cookies deprecation
- No data loss when browser storage is unavailable
- Anonymous visitor recognition and tracking
- Reduced risk of data breaches
- Continuous visitor tracking and analytics
- Consistency of web performance
- Server-side cookies shared across multiple sites
- Improved remarketing based on multi-site data
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