Track Visitor Activity

Track Visitor Activity

Adenty tracks individual visitors as well as produces insights on the overall audience. Thus, you can monitor general metrics along with individual cases, working out strategies of different scales.

Explore concrete metrics and insights that Adenty provides below.

Monitor Overall Audience Activity

Adenty monitors both anonymous and authorized visitors. The analytical outcomes are represented in a visual, user-friendly way. For better experience you can adjust the analysis time range when viewing charts.

Adenty calculates and exposes the following metrics:

  • % of visitor identification accuracy
  • Quantity of de-anonymized visitors
  • Visitors’ geo
  • Visitors’ devices
  • Visitors’ activity and activity dynamics
  • Bots detected
  • Multi-devices usage by a single visitor
  • Multi-visitors recognized on the same device
  • And many more.

With Adenty, you always stay in the loop of your audience — that allows you to make data-driven decisions towards optimization and strategies adjustments. Besides that, Adenty detects bots, so you can timely take measures and prevent security issues they cause.

Monitor Individual Visitor Activity

Apart from overall audience activity, Adenty tracks the following metrics per concrete visitor:  

  • Current geolocation and geolocation track  
  • Device and Browser  
  • First and last appearance on web resource  
  • Visitor activity (applying anonymization techniques, fingerprint changes, return to web resource, etc)  
  • Fraud markers (VPN usage, account sharing by multiple users)  

This data is presented in two ways: as visual charts or as a grid, which both display the flow of visitor behavior over customizable time periods.  

As a result, besides overall audience activity, you can see and analyze each anonymous visitor’s individual activity.  

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