ID Bridging

Turn scattered signals into unified insight

Multiple MarTech tools generate non-uniform user datasets. Adenty connects these bits and pieces into a 360-degree, holistic view.

No complex integration required

Data Is a Mess Without Connectivity

Poor match rates lead to half-informed decisions and derail campaign performance from the very start

Fragmented IDs

Most tools assign their own ID to each user. This results in fragmented insights that are unsuitable for proper analysis and decision-making

Integration Complexity

There’s no easy way to connect data across best-of-breed MarTech tools. Doing so typically requires significant budget, technical expertise, and development effort – which isn’t an option for many companies

Adenty ID Bridging Connects the Dots

Adenty eliminates the need to manage disconnected IDs or integrate tools manually. It unlocks data merging across tools — keeping insights comprehensive and ready for real-time action

Data Communiсation Across Tools

Adenty assigns a persistent ID to each new visitor. This ID can be used to mix and match user data across other MarTech tools in use, unlocking a unified, cross-tool user view and fast data extraction on the fly.

Actionable Customer Data Platfrom

Alternatively, multi-source user data can be сentralized in real time right on the website. This enables instant activation based on a 360-degree user view combined from multiple sources.