Power audience addressability and enrichment with Adenty
Capture and unify visitor data across media outlets with one single solution. Recognize returning visitors with up to 99% precision. Improve publishing revenue, data-driven engagement, and conversions despite privacy restrictions.
Why Media are struggling
Though digital media are more popular than ever, yet sustainable publishing revenue remains a challenge. Here’s a closer look at the hurdles media brand marketers may encounter.
01
Limitations on third-party cookies that hinders cross-site visitor tracking, ad targeting, and marketing ROI
02
High reader expectations for personalized content and experiences
03
Paywall evasions (11% according to INMA), creating media revenue loopholes
04
Cost-cutting pressures and limited willingness to invest heavily in tech solutions
Grow, segment, and retain your audiences with richer Adenty data
With data collection and engagement streamlined across your media properties, you can better turn your readers into loyal subscribers through deep personalization, robust paywalling, and faster conversions.
Never Miss
a Returning Visitor
New visitors explore, returning ones convert. Yet most analytics lose track when visitors come back. Adenty reveals them with superior 99% precision, unlocking more of your engaged audience — just compare.
Returning Visitors Volume
New and Returning Visitors Differentiation
Visitor Recognition Duration
Page Views Detected
Higher precision up to
x2
vs Google Analytics
x2.8
vs IP + User Agent
x3.2
vs cookies
Why Adenty
performance drops or long implementation hassles
99%
Accuracy in recognizing returning visitors
Zero
Zero impact on frontend performance
Easy
Integration with your tech stack
Flexible
Licensing and pricing
GDPR
Compliant with secure
EU- and U.S.-based cloud infrastructure
Support
Throughout your journey
All Adenty Solutions for Media Platforms and Publishers
Mix and match Adenty solutions to collect abundant, accurate, and actionable data on your readers. Build journeys that drive lasting subscriptions.
Case studies
Some brands have already turned to Adenty with their challenges – discover their outcomes.
Let ChatGPT, Claude, or Perplexity analyze it for you
Frequently Asked Questions
Subscription analytics focuses on the performance of a publication’s subscription business. Typical metrics include subscriber acquisition, active subscriptions, conversion rates, churn, and revenue per subscriber.
Publishers can also look at what happens before and after someone subscribes. Article consumption, visit frequency, and content preferences can reveal which experiences support stronger subscriber relationships.
Publishers can recognize anonymous readers through reader identification, linking website activity across visits into a persistent profile. Signals such as viewed articles, visit frequency, session activity, and content preferences can help distinguish a returning reader from a first-time visitor.
Adenty uses identity resolution to connect this activity without relying on traditional browser cookies. So when a reader returns for their fourth article, the site has some memory of the previous three.
A paywall controls access to digital content according to rules set by the publisher. A reader might get a certain number of free articles, need to register, or need an active subscription to continue reading.
Those rules can also respond to reader behavior. With real-time signals, Adenty can help publishers trigger configured experiences based on what a reader is doing during the current visit. Talk to the Adenty team about your publishing setup.
A metered paywall allows a reader to view a limited number of free articles before requiring a subscription. A hard paywall restricts premium content from the start and requires a subscription for access.
The two models create different paths to conversion. Metered access gives readers more room to sample a publication, whereas a hard paywall puts the subscription decision right at the content gate.
Reader engagement analytics can help publishers spot changes in reading habits before subscriber churn becomes a bigger problem. Fewer visits, lower article consumption, shorter sessions, or declining interest in previously popular topics can provide useful clues.
Adenty can connect these changes across visits and sites, giving publishers more context around reader activity. Book a 30-minute demo to see how this could work for your audience.
