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Power audience addressability and enrichment with Adenty

Capture and unify visitor data across media outlets with one single solution. Recognize returning visitors with up to 99% precision. Improve publishing revenue, data-driven engagement, and conversions despite privacy restrictions.

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Why Media are struggling

Though digital media are more popular than ever, yet sustainable publishing revenue remains a challenge. Here’s a closer look at the hurdles media brand marketers may encounter.

01

Limitations on third-party cookies that hinders cross-site visitor tracking, ad targeting, and marketing ROI

02

High reader expectations for personalized content and experiences

03

Paywall evasions (11% according to INMA), creating media revenue loopholes

04

Cost-cutting pressures and limited willingness to invest heavily in tech solutions

Grow, segment, and retain your audiences with richer Adenty data

With data collection and engagement streamlined across your media properties, you can better turn your readers into loyal subscribers through deep personalization, robust paywalling, and faster conversions.

Enrich insights by recognizing visitors across multiple sessions and sites
• Enable fine-tuned personalization and targeting by collecting multi-site visitor profiles across your media network • Seal your paywall by recognizing visitors with up to 99% accuracy even in privacy modes (such as incognito, VPN, private browsers, or cleared/blocked browser storage) • Collect visitor profiles from the first appearance – and keep tracking, even if the visitor turns anonymous.
Store visitor data on server with no risk to be deleted by user or browsers
• Prevent visitor data loss by storing it server-side, under your full control • Eliminate reliance on cookies and ensure uninterrupted visitor tracking and data collection in a privacy-first web
Enable data-driven remarketing across your media network
• Run remarketing campaigns across your media properties, similarly to Meta Pixel • Increase remarketing performance by more precise multi-site data and granular visitor segments
Engage visitors in real time with unified insights across your entire MarTech stack
• Reach deeper engagement by centralizing visitor data across sessions and sites • Engage your website visitors instantly and intelligently with live reactions • Enable coordinated engagement scenarios across your entire MarTech stack

Never Miss
a Returning Visitor

New visitors explore, returning ones convert. Yet most analytics lose track when visitors come back. Adenty reveals them with superior 99% precision, unlocking more of your engaged audience — just compare.

Returning Visitors Volume

New and Returning Visitors Differentiation

Visitor Recognition Duration

Page Views Detected

Higher precision up to

x2

vs Google Analytics

x2.8

vs IP + User Agent

x3.2

vs cookies

Why Adenty

Adenty strengthens your existing marketing toolset – without
performance drops or long implementation hassles

99%

Accuracy in recognizing returning visitors

Zero

Zero impact on frontend performance

Easy

Integration with your tech stack

Flexible

Licensing and pricing

GDPR

Compliant with secure
EU- and U.S.-based cloud infrastructure

Support

Throughout your journey

All Adenty Solutions for Media Platforms and Publishers

Mix and match Adenty solutions to collect abundant, accurate, and actionable data on your readers. Build journeys that drive lasting subscriptions.

Identity Resolution
Advanced Data Collection & Enrichment
Retargeting
ID Bridging
Actionable Customer Data Platform
Data Activation

Case studies

Some brands have already turned to Adenty with their challenges – discover their outcomes.

Cart Abandonment Reduced by 13% and $2M Revenue Recovered with Adenty 
How Adenty Helped a Hotel Network Increase Direct Bookings by 20% 
SaaS Achieves 45% More Conversions and 120 New Users with Adenty
DMP Triples Addressable Audience and Deepens Profiles with Adenty
Media Group Uncovers 200% More Engaged Readers and Lifts Revenue by 15% with Adenty 
Software Vendor Speeds Delivery by 20% and Lifts Client CRO Through Adenty Integration
Media Group Eliminates Paywall Evasion and Lifts Conversions by 35% with Adenty 
Analytics Company Expands Data Granularity and Segmentation with Adenty 
Media Group Expands Remarketing Reach from 5% to 100% with Adenty
See all case studies
Wondering if Adenty fits your use case?

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Conversion loss often starts with poor recognition of returning users. Adenty’s persistent ID restores identity continuity and fuels data-driven audience strategies.
Ilya Lashch
Founder and CTO
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