Adenty for
MarTech and AdTech

Increase the quantity and quality of your visitors’ data. Ensure there’s no gaps in your visitors’ insights, and no guesswork in your campaigns and strategies. Enable cookie-free visitor analytics and data orchestration across multiple websites and tools.

What may limit MarTech and AdTech products

Marketing and advertising are more data-driven than ever, but generating insights has become increasingly complex, which derails targeting, personalization, and campaign ROI. Let’s outline some core challenges

Insight and Attribution

Gaps 26% of marketers report not having enough data for decision-making. Visitor anonymity (VPNs, incognito mode, and private browsers) and the limited ability to recognize returning visitors are among factors that drain and confuse visitor insights.

Cookie Reliance

49% of marketers still depend on third-party cookies in terms of website visitor tracking, while 33% have experienced a negative impact on web analytics due to cookie deprecation.

Disintegrated Data

MarTech and AdTech tools often rely on various data sources and function within best-of-breed stacks. It’s no surprise that 38% of marketing executives say they struggle with data integration.

How Adenty makes it easier for MarTech and AdTech

Adenty is a privacy-first visitor intelligence & data orchestration toolkit for a cookieless web. It strengthens the backend of visitor analytics within MarTech and AdTech solutions — ensuring accurate data collection, attribution, and activation

Collect all-encompassing visitor data to target with precision — even without cookies

• Collect visitor data across multiple websites for richer insights
• Recognize returning and anonymous visitors with up to 99% accuracy to eliminate blind spots in visitor history

Ensure uninterrupted visitor tracking and data retention

• Prevent browser-side data loss with shareable server-side storage
• Enhance ad targeting and avoid campaign budget drain caused by incomplete data

Simplify data orchestration across multiple sources

• Streamline identity resolution and integrate visitor data across your MarTech tools in real time using a central data point.
• Boost remarketing ROI and CTR with unified, cross-site visitor data.

Maximize conversion likelihood with instant engagement and MarTech integration

• React instantly to key visitor behaviors to drive conversions
• Execute coordinated engagement scenarios across multiple MarTech tools

Why Adenty

Adenty integrates seamlessly into your product and makes its capabilities shine brighter, with security and performance maintained

All Adenty Solutions for
MarTech and AdTech

Whether you need to deepen visitor insights, enhance targeting and engagement, or streamline marketing technology integration – you can mix and match Adenty solutions to shape the perfect functionality for your individual requirements

Cross-site Visitor Recognition

Anonymous Profile Building

Server Storage

Remarketing and Retargeting

ID Bridging

MarTech Stack Orchestration

Online Customer Data Platform

Real-time Engagement