Adenty for
MarTech and AdTech
Increase the quantity and quality of your visitors’ data. Ensure there’s no gaps in your visitors’ insights, and no guesswork in your campaigns and strategies. Enable cookie-free visitor analytics and data orchestration across multiple websites and tools.
What may limit MarTech and AdTech products
Marketing and advertising are more data-driven than ever, but generating insights has become increasingly complex, which derails targeting, personalization, and campaign ROI. Let’s outline some core challenges
01
Insight and Attribution
Gaps 26% of marketers report not having enough data for decision-making. Visitor anonymity (VPNs, incognito mode, and private browsers) and the limited ability to recognize returning visitors are among factors that drain and confuse visitor insights.
02
Cookie Reliance
49% of marketers still depend on third-party cookies in terms of website visitor tracking, while 33% have experienced a negative impact on web analytics due to cookie deprecation.
03
Disintegrated Data
MarTech and AdTech tools often rely on various data sources and function within best-of-breed stacks. It’s no surprise that 38% of marketing executives say they struggle with data integration.
How Adenty makes it easier for MarTech and AdTech
Adenty is a privacy-first visitor intelligence & data orchestration toolkit for a cookieless web. It strengthens the backend of visitor analytics within MarTech and AdTech solutions — ensuring accurate data collection, attribution, and activation
Never Miss
a Returning Visitor
New visitors explore, returning ones convert. Yet most analytics lose track when visitors come back. Adenty reveals them with superior 99% precision, unlocking more of your engaged audience — just compare.
Why Adenty
Adenty integrates seamlessly into your product and makes its capabilities shine brighter, with security and performance maintained
99%
Accuracy in recognizing returning visitors
Zero
Zero impact on frontend performance
Easy
Integration with your tech stack
Flexible
Licensing and pricing
GDPR
Compliant with secure
EU- and U.S.-based cloud infrastructure
Support
Throughout your journey
All Adenty Solutions for
MarTech and AdTech
Whether you need to deepen visitor insights, enhance targeting and engagement, or streamline marketing technology integration – you can mix and match Adenty solutions to shape the perfect functionality for your individual requirements
Case studies
See how other products and brands became data-strong and boosted their marketing ROI with Adenty
