Website visitor tracking for CDPs and DMPs

What is Adenty

Adenty is a visitor intelligence toolkit. It helps CDPs and DMPs create unified visitor data profiles and enhance attribution despite data-masking techniques. Key capabilities include:

Anonymous website visitor recognition and tracking

Alternative shareable storage for deprecated cookies and browser limitations

Instant, data-driven visitor engagement

Central point for seamless MarTech integration & orchestration

Adenty in action

Complex marketing stacks, browser restrictions, and evolving visitor anonymity — all of these can derail visitor data collection. Adenty covers the back of CDPs and DMPs, ensuring no data is missed or misattributed — resulting in:

Unified Customer Views

Build comprehensive visitor profiles by unifying data from multiple sources, sites and touchpoints. Sync enriched profiles back to CDPs and DMPs

Enhanced Data Enrichment

Accurately merge anonymous visitor profiles with existing customer data, enriching profiles with valuable insights

Improved Audience Segmentation

Create more detailed audience segments based on extensive visitor insights

Real-Time Data Activation

Make CDP/DMP data available online to trigger real-time personalized interactions

Why Adenty

After simple integration, Adenty streamlines visitor tracking and data collection with uncompromised performance

Adenty Solutions for CDP and DMP

You can create flexible combinations of Adenty solutions to integrate various data sources, enrich profiles with hidden insights, and enable real-time data actioning – all in alignment with your specific needs

Cross-site identity

Anonymous profile building

Server-side cookies

Remarketing and Retargeting

ID bridging

MarTech stack orchestration

Live Customer Data Platform

Real-time engagement