Data Analytics Company Increases Data Granularity

Client

The client is an Italian data analytics company that builds and distributes curated visitor datasets to marketing platforms and ad networks.

Challenge

The client aimed to increase the value – and pricing – of their databases. However, their existing tech stack offered limited data granularity (and subsequent data segmentation), though these were key value-added criteria for their customers.

Solution

Adenty enabled the collection of much richer visitor insights and more nuanced data segmentation.

This is made possible as Adenty lets the client collect cross-site data tracks rather than limiting insights to single-site activity. It generates a unique ID for each visitor and keeps it consistent across multiple sites while tracking. Thus, the client gets insight-rich visitor profiles based on multi-site activity.

To ensure no insights are missed, Adenty enables anonymous visitor tracking — it covers visitors who use incognito mode, VPNs, privacy-focused browsers, or clear/block browser storage.

As a result, the client increased the scale of visitor data collection without complex integrations. By providing their customers with deeper insights and more flexible segmentation, they gained a strong competitive advantage in their market.

Interested in expanding your visitor insights? Let us know — we’ have a solution!