Media Group Expands Remarketing Reach from 5% to 100% with Adenty
Client
The client is a U.S. media group managing more than 300 local news outlets across Colorado. With a large and diverse audience, they needed a scalable way to improve media remarketing and subscription performance.
Challenge
To grow paid subscriptions, the team needed to reach more of their website audience through remarketing. But their existing identity solution only recognized authenticated users – just 5% of total monthly traffic. That meant 95% of visitors were unreachable, unengaged, and excluded from remarketing triggers.
They needed a way to increase remarketing audience coverage and retarget anonymous visitors across their entire media network.
Solution
The media group implemented Adenty to recognize and retarget their full audience – not just logged‑in users.
Cross‑site, anonymity‑resistant identity resolution
Adenty assigns each visitor a cross‑site, anonymity‑resistant ID from their very first visit. This enables anonymous visitor tracking and makes pre‑login activity visible across multiple websites.
Even visitors who have only been on a site once become reachable for data‑driven remarketing.
This is powered by:
- cross‑site visitor recognition
- privacy‑first tracking
- VPN‑resistant tracking
- incognito‑safe tracking
- cookieless tracking solution
- visitor tracking tools
- visitor data storage, client‑side storage, and server‑side cookies
Multi‑site remarketing triggers for the entire audience
With full visibility into both anonymous and authenticated visitors, the client applied personalized remarketing triggers across their entire multi‑site audience.
This allowed them to convert previously unreachable traffic into subscription‑ready readers.
Enriched authenticated profiles
When visitors eventually logged in, Adenty attributed their earlier anonymous interactions to their authenticated profiles. This enriched media audience analytics and made remarketing more precise.
Results
After implementing Adenty visitor tracking, the media group achieved:
- 5% → 100% remarketing reach
- full visibility into their entire audience
- precise, personalized remarketing for both anonymous and logged‑in readers
- higher subscription intent and stronger engagement
By turning anonymous traffic into a fully addressable audience, the client unlocked a new, reliable source of paid subscriptions.
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