From 5% to 100%: Media Group Boosts Remarketing Reach

Client

The client is a U.S. media group managing over 300 local news outlets across Colorado.

Challenge

To get more paid subscriptions, the client needed to reach more of their website audience through remarketing. But their existing identity solution only recognized authenticated users — just 5% of total monthly traffic — leaving 95% of visitors unreachable and unengaged.

Solution

Adenty enabled the client to recognize and retarget their entire audience — not just logged-in users — across their full media network.

How?

By assigning each visitor a cross-site, anonymity-resistant ID from their very first visit, Adenty enables the tracking of pre-login visitor activity across multiple websites. This makes every visitor — even those who’ve only been on your site once — reachable for data-driven remarketing.

This allowed the client to apply and personalize remarketing triggers across their multi-site audience, regardless of login status — converting more anonymous traffic into loyal subscribers.

What’s more, Adenty enriched authenticated visitor profiles by attributing their earlier unatribbuted interactions — making remarketing more precise.

Thanks to anonymous website visitor tracking, Adenty recognizes visitors with up to 99% accuracy even if they apply VPNs, incognito mode, or privacy-focused browsers,.

The result? A leap from 5% to 100% remarketing reach — giving the client full visibility into their audience and the ability to act on it. With complete visitor profiles and personalized triggers, they turned previously anonymous traffic into a reliable source of paid subscriptions.

Ready to scale your reach like this? Get in touch — we’ll show you how.