Adenty— Anonymous Visitor recognition tool for a cookieless world

Adenty goes beyond conventional visitor tracking methods and allows owners of web resources to recognize anonymous visitors across one or multiple sites in the face of most used anonymization techniques, including deactivated browser storage.

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The Challenge

Anonymous Web visitors that apply any anonymization techniques are usually recognized as new, when they are returning. It leads to analytics distortion, impairs personalization, segmentation and targeting.

Adenty recognizes such visitors and doesn’t lose their identity in time and across sites as it is:

resistant to using VPN

resistant to using incognito mode

resistant to cleaning or blocked Browser storage

resistant to using secure browsers (like Tor, Brave)

Ad-targeting solutions rely heavily on 3^rd party cookies that are in the process of been blocked in the latest Browser versions.

Adenty solves this problem by providing a feature to store and consume Browser data from the server with an option to share it across multiple sites. Moreover, thanks to this feature Adenty itself is completely independent from the fact, whether Browser storage is available or not.

Who Adenty is Tailored for?

Adenty visitors’ identity software is tailored for businesses that promote their SaaS products and services on web and strive to:

Know their audience better and facilitate cross-site analytics
Improve efficiency of their marketing, sales, and security strategies
Generate more conversions by enhancing targeting and personalization
Ensure better monetization control by preventing fraud on product or service usage

Adenty is an open platform offering deep integrations for SaaS partners, including system integrators, consultants and software developers.

Use Cases

User analytics by ensuring more precise user profiles

Adenty identifies anonymous visitors and recognizes them over time regardless of applying various anonymization techniques. This ensures that anonymous visitor activity is correctly attributed to the right customer profile, preventing analytics distortion and customer data fragmentation.

Recommendation engines using narrower audience segmentation

Adenty allows traffic analytics tools to get a comprehensive understanding of visitor behavior by minimizing gaps in visitor activity, caused by anonymization. This allows for more sophisticated audience segmentation and personalization strategies.

Ad targeting in the face of Browser cookie deactivation

Adenty provides server-side cookie storage as well as enables cross site visitor tracking. This allows advertisers to increase ad targeting efficiency despite 3d-party cookie deprecation.

Leads engagement and conversion using personalized interaction (including paywalls, regwalls, etc)

Adenty helps to minimize the mistracking of visitor's activity and distortion of analytics, which facilitates personalized engagement experience and leads to better offerings conversion and monetization.

Industry Solutions

Any SaaS Solution
Engage leads, convert faster

Collect anonymous visitors’ behavior for future data driven decisions, and deliver tailored recommendations. Improve engagement and generate more converted leads by connecting content and offers to the most relevant audience.

Analytics Platforms (CDP)
Insights that drive user-centric solutions

Extend Customer data with valuable anonymous visitor behavior, helping to create more accurate profiles to segment and target audience better.

MarTech and AdTech
Target smarter, convert faster

Enhance audience segmentation and tailor campaigns by stable recognition anonymous visitors over time. Increase click-through and conversion rates and generate more leads by connecting ads to the most relevant audiences. Adenty helps targeting ads to visitors across sites, even if 3rd party cookies or Browser storage in general is not available.

ePublishing and Digital Media
Boost conversions with personalized content

Accurately track anonymous visitor behavior to improve content personalization. Increase engagement, optimize paywall timing, and boost conversions — all while enhancing the user experience.

eCommerce and Marketplaces
Tailor every product, drive loyalty

Leverage user behavior data to offer personalized product recommendations and loyalty programs. This approach strengthens customer loyalty, creates a more engaging shopping experience, and boosts sales, as a result.

Booking Services
Engage customers, complete bookings

Recognize returning users to provide personalized offers, enhancing customer engagement. Use booking history insights to optimize services, increasing booking completion and user satisfaction.

eLearning
Engage learners, secure subscriptions

Prevent paid account reuse fraud. Recognize returning users to provide personalized offers, enhancing customer engagement.