Adenty for
Marketing Agencies

Deepen your customer insights to stay one step ahead of the competition. Adapt to a privacy-first web with resilient visitor tracking. Boost personalization, engagement, and marketing ROI with precise visitor data and metrics calculation — all without complex integrations.

The pressure points for Marketing Agencies

Serving clients from diverse industries and addressing varied challenges, marketing agencies have to act in a conflicting landscape:

Cookie decline and rising privacy concerns are reducing marketers access to data — while personalization remains one of the top sales drivers (88% of marketers reported a moderate to significant sales increase due to
personalization)

Data quality issues and a lack of trust in data persist, even as data-driven decisioning remains a priority (64% of marketers mention data quality as their top challenge)

Complex MarTech stacks (72% of CMOs pick ‘best-of-breed’ tools) create integration issues and data fragmentation, despite the need to streamline processes, optimize tech costs, and maintain data integrity

How Adenty makes it easier for Marketing Agencies

Maximize the accuracy of visitor insights with enhanced data collection and attribution. Capture every conversion opportunity with MarTech stack orchestration, fueled with precise data

Collect and enrich visitor data without fragmentation and disruption

• Build all-incompassing data profiles with cross-site (and cross-session) tracking
• Keep your tracking resilient to anonymization techniques such as VPN, incognito, and private browsers

Retain valuable data without depending on browser policies

• Ensure your data is under your control, storing it server-side
• Prevent data loss due to browser storage unreliability

Target and retarget visitors with precision

• Launch remarketing campaigns across your website network just like Meta Pixel
• Build anonymous cross-site profiles from the first visit for intelligent targeting and deep personalization

Activate data and engage visitors across your entire MarTech ecosystem

• Personalize engagement with centralized, real-time visitor data
• Engage visitors in real-time on your websites to reduce drop-offs and maximize conversions
• Connect visitor data across multiple MarTech tools for a 360-degree view

Why Adenty

Adenty doesn’t create an integration maze – it fits seamlessly into your MarTech stack while making your data-backed solutions more accurate and connected