Adenty for Media Platforms & Publishers

Capture and unify visitor data across media outlets with one single solution. Recognize returning visitors with up to 99% precision. Improve data-driven engagement, conversion, and monetization despite privacy restrictions.

Why Media are struggling

Though digital media are more popular than ever, yet sustainable monetization remains challenging. Here’s a closer look at the hurdles media brand marketers may encounter.

Limitations on third-party cookies that hinders cross-site visitor tracking, ad targeting, and marketing ROI

High reader expectations for personalized content and experiences

Paywall evasions (11% according to INMA), creating revenue loopholes

Cost-cutting pressures and limited willingness to invest heavily in tech solutions

How Adenty makes it easier for Media

With data collection and engagement streamlined across your media properties, you can better turn your readers into loyal subscribers through deep personalization, robust paywalling, and faster conversions.

Enrich insights by recognizing visitors across multiple sessions and sites

• Enable fine-tuned personalization and targeting by collecting multi-site visitor profiles across your media network
• Seal your paywall by recognizing visitors with up to 99% accuracy even in privacy modes (such as incognito, VPN, private browsers, or cleared/blocked browser storage)
• Collect visitor profiles from the first appearance – and keep tracking, even if the visitor turns anonymous.

Store visitor data on server with no risk to be deleted by user or browsers

• Prevent visitor data loss by storing it server-side, under your full control
• Eliminate reliance on cookies and ensure uninterrupted visitor tracking and data collection in a privacy-first web

Enable data-driven remarketing across your media network

• Run remarketing campaigns across your media properties, similarly to Meta Pixel
• Increase remarketing performance by more precise multi-site data and granular visitor segments

Engage visitors in real time with unified insights across your entire MarTech stack

• Reach deeper engagement by centralizing visitor data across sessions and sites
• Engage your website visitors instantly and intelligently with live reactions
• Enable coordinated engagement scenarios across your entire MarTech stack