Make your marketing data-strong with Adenty
Collect ultra-granular audience data without cookies. Reveal more high-intent users. Activate data across your stack with no complex integrations
What limits Marketing ROI
Marketing is more data-driven than ever, yet audience tracking breaks at multiple points. Core challenges that block targeting, personalization, and marketing ROI growth include
01
Tracking traps
Anonymous browsing, cookie decline, ad blockers, Intelligent Tracking Prevention (ITP), and more make audience data either missed or messed up. No wonder 26% of marketers report not having enough data to act on
02
Web analytics limitations
Even leading web analytics platforms struggle to connect sessions, providing short-term data that can’t power meaningful interactions. This also leads to missing ~70% of returning, high-intent users
03
Disconnected data
Best-of-breed marketing stacks make data hard to integrate – 38% of marketing executives struggle with this. As a result, data piles up but becomes hard to use
Combine audience data quality, quantity, and activation — with Adenty
Adenty is an advanced data collection and actioning platform for marketers. It maximizes data quality and connectivity within existing MarTech stacks. With Adenty, marketers can build data-proof strategies, maximize audience data enrichment, and achieve higher ROI
Drive faster results from returning audiences
Returning users are low-hanging fruit: easier to convert and deliver quick results. Adenty recognize them with 99% precision against other methods – see the difference
Higher precision up to
x2
vs Google Analytics
x2.8
vs IP + User Agent
x3.2
vs cookies
Returning Visitors Volume
New and Returning Visitors Differentiation
Visitor Recognition Duration
Page Views Detected
Why Adenty
As a plug-and-play solution, Adenty strengthens the data core of your MarTech stack without security and performance risks
99%
Accuracy in recognizing returning visitors
Zero
Zero impact on frontend performance
Easy
Integration with your tech stack
Flexible
Licensing and pricing
GDPR
Compliant with secure
EU- and U.S.-based cloud infrastructure
Support
Throughout your journey
All Adenty Solutions for Maketers and MarTech
Mix and match Adenty solutions. Enable faster conversion rate optimization with deeper, connected insights
Case studies
See how other brands became data-strong and boosted their marketing ROI with Adenty
Let ChatGPT, Claude, or Perplexity analyze it for you
Frequently Asked Questions
Marketing attribution is the process of connecting marketing touchpoints to outcomes such as leads, demos, or sales. It helps teams see which channels and interactions contributed to a conversion, even when a prospect has visited several times before converting.
For B2B teams, this can mean connecting website visits, campaigns, content interactions, and other touchpoints into a clearer view of the buyer journey.
A customer data platform (CDP) collects data from different sources, connects records into unified profiles, and makes those profiles available to other systems.
A CDP can bring together:
- Website and app behavior
- CRM records
- Marketing interactions
- Customer and transaction data
The idea is simple: give your marketing stack a shared view of the customer, rather than making every tool piece together its own version.
An identity graph connects different identifiers and interactions belonging to the same person or organization. These can include devices, cookies, email addresses, account IDs, and other first-party signals.
For B2B marketing, identity graphs help connect activity across sessions and devices. Adenty uses identity resolution to connect fragmented website activity and build persistent visitor profiles. See how it works in a 30-minute demo.
First-party data comes directly from your own website, app, products, and customer interactions. Marketers can use it to understand behavior, build audiences, enrich profiles, and measure engagement using information collected directly from their own properties.
Common uses include:
- Building behavioral audience segments
- Enriching prospect profiles
- Identifying high-intent activity
- Improving campaign analysis
For B2B teams, website behavior can be especially useful because prospects often research before they ever fill out a form. See Adenty pricing to explore how visitor data could fit into your stack.
Marketing data enrichment means adding useful information to existing customer or prospect records. This can include company, geographic, technological, or behavioral data.
For website visitors, enrichment can help answer questions like:
- Which company is visiting?
- What have they viewed?
- Have they returned?
- What information can be connected to their existing profile?
More context makes those records useful for segmentation, qualification, and other marketing workflows.
Start with the marketing workflows you need to support, then choose tools around them. A practical MarTech stack typically covers data collection, analytics, customer management, identity, enrichment, activation, and measurement.
A simple process looks like this:
- Define your marketing goals.
- Map the data each workflow needs.
- Choose the right tools.
- Connect the systems.
- Test how data moves from visitor activity to business outcome.
Give your stack better visitor context. Find the right Adenty plan.
