Adenty for
Data Platforms

Collect more comprehensive visitor data profiles and ensure accurate attribution. Integrate multi-source visitor data on the fly and enable real-time engagement — all without complex integrations.

Challenging Context Data Platforms Navigate

Complex marketing stacks, visitor tracking restrictions, and evolving data quality issues — all of these can derail visitor data collection. Here are some key challenges

01

Limited Data Quality

64% of respondents reported that data quality is a major obstacle to maintaining data integrity. Additionally, 67% expressed a lack of trust in the organizational data they rely on for decision-making.

02

Cookie Reliance

49% of marketers still depend on third-party cookies in terms of website visitor tracking, while 33% have experienced a negative impact on web analytics due to cookie deprecation.

03

Data and Disconnection

Nearly one-third of marketing executives say they don’t have enough data to make informed decisions, and 38% are challenged by poor data integration

How Adenty makes it easier for Data Platforms

It helps data platforms create unified visitor data profiles and enhance attribution despite data-masking techniques.

Build unified visitor profiles in a privacy-first web

• Maintain continuous data collection without relying on cookies
Associate visitor data across multiple tools, websites and touchpoints.

Enhance data enrichment and attribution

• Expand visitor data profiles by collecting data across multiple sites
• Accurately merge anonymous visitor profiles with existing customer data, enriching profiles with valuable insights

Keep your data intact by preventing browser-side blocks and deletion

• Store and manage visitor data on server-side storage
• Avoid website visitor tracking disruptions and prevent data loss

Engage and re-engage visitors to maximize conversion potential

• Instantly respond to visitor actions on-site and run multi-tool engagement scenarios via MarTech integration
• Boost CRO and remarketing performance with comprehensive, cross-site visitor data

Why Adenty

After simple integration, Adenty streamlines visitor tracking and data collection with uncompromised performance

All Adenty Solutions for
Data Platforms

You can create flexible combinations of Adenty solutions to integrate various data sources, enrich profiles with hidden insights, and enable real-time data actioning – all in alignment with your specific needs

Case studies

See how Adenty tackles real-world data challenges — with customer stories that show measurable growth through better data

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