Adenty for
Data Platforms
Collect more comprehensive visitor data profiles and ensure accurate attribution. Integrate multi-source visitor data on the fly and enable real-time engagement — all without complex integrations.
Challenging Context Data Platforms Navigate
Complex marketing stacks, visitor tracking restrictions, and evolving data quality issues — all of these can derail visitor data collection. Here are some key challenges
01
Limited Data Quality
64% of respondents reported that data quality is a major obstacle to maintaining data integrity. Additionally, 67% expressed a lack of trust in the organizational data they rely on for decision-making.
02
Cookie Reliance
49% of marketers still depend on third-party cookies in terms of website visitor tracking, while 33% have experienced a negative impact on web analytics due to cookie deprecation.
03
Data and Disconnection
Nearly one-third of marketing executives say they don’t have enough data to make informed decisions, and 38% are challenged by poor data integration
How Adenty makes it easier for Data Platforms
It helps data platforms create unified visitor data profiles and enhance attribution despite data-masking techniques.
• Maintain continuous data collection without relying on cookies
• Associate visitor data across multiple tools, websites and touchpoints.
• Expand visitor data profiles by collecting data across multiple sites
• Accurately merge anonymous visitor profiles with existing customer data, enriching profiles with valuable insights
• Store and manage visitor data on server-side storage
• Avoid website visitor tracking disruptions and prevent data loss
• Instantly respond to visitor actions on-site and run multi-tool engagement scenarios via MarTech integration
• Boost CRO and remarketing performance with comprehensive, cross-site visitor data
Why Adenty
After simple integration, Adenty streamlines visitor tracking and data collection with uncompromised performance
All Adenty Solutions for
Data Platforms
You can create flexible combinations of Adenty solutions to integrate various data sources, enrich profiles with hidden insights, and enable real-time data actioning – all in alignment with your specific needs
Case studies
See how Adenty tackles real-world data challenges — with customer stories that show measurable growth through better data