Bytek Tag by Adenty
for marketers

From fragmented signals to AI-ready insights

Adenty and Bytek’s joint solution — Bytek Tag — enables accurate AI predictions based on granular web signals. Despite tracking challenges, Adenty collects signals under persistent user IDs, helping feed AI models with precise and privacy-safe data

Data Bottlenecks Minimized

Multiple tracking barriers disrupt data collection and make companies lose touch with their audience’s interests. Here are the core gaps Bytek Tag by Adenty is designed to fill

Disrupted signal tracking and fragmented identities

Progressive cookie deprecation, ad blockers, anonymization via VPNs or incognito mode, browser-side deletions, Intelligent Tracking Prevention (ITP), broken cross-site tracking, inability to unify identified users’ web and mobile activity, and more – today marketers lack cohesive, long-term behavior data that fuels reliable decisions

Discontected, non-unified data

Data from we analytics platforms, CRM, and other marketing tools lacks integrity. Signals collected by multiple tools are hard to connect for unified analysis and AI model operation

Third-party lock-in and poor data quality control

Even established external vendors struggle with long-term, cross-session tracking and ID persistence, and tend to restrict the visibility and control that data-driven strategies need

Bytek Tag by Adenty – What's Inside

Bytek Tag by Adenty is where data quantity meets quality. It equips companies with integrated, fully owned, and privacy-safe audience data delivered directly into the client’s warehouse

Data Collection Engine

To ensure consistent, highly-granular tracking even in cookieless environments, the pixel uses a persistent Adenty ID to each user. This ID remains stable across multiple websites even when users browse under VPN, incognito mode, or in privacy-focused browsers like Tor and Brave — which normally cause profile duplication. It’s also resistant to ad blockers and ITP.

The ID automatically consolidates all collected user data, including behavior signals, emails, phone numbers, CRM identifiers, product and category parameters, and more. To ensure up-to-date protection, the pixel anonymizes all sensitive data using the SHA-256 hashing standard.

Data is enriched with context and custom attributes and then streamed into the BigQuery environment.

Warehouse-Native Data Model

After streaming into the client’s BigQuery, the pipeline standardizes user data to maximize its quality and enhance measurement. The result is detailed, privacy-friendly insights ready to power AI predictions. No additional data preparation needed — everything happens automatically in near real time.

Finally, the data is instantly enriched with predictive attributes through integration with the Bytek Prediction Platform.

Activation Layer & AI-Readiness

Adenty’s persistent ID unlocks a much more detailed user view than standard GA4. From resisting tracking limitations to merging web and mobile signals – it collects identity-rich audience data, providing AI models with precise foundation. This maximizes the precision of targeting and personalization in real time.

Combined with predictive attributes like user interests, predicted actions, pCLTV, and more, Bytek Tag by Adenty enables smart data activation across websites, CRMs, analytics tools, ad platforms, and beyond — driving data-proven ROI growth.