Bytek teamed up with Adenty for advanced data collection
Bytek (the MarTech company of the Datrix Group) is a prediction platform that unifies first-party data and uses it for AI-powered predictions to drive better campaign ROI.
Bytek Tag is their new proprietary pixel. It consolidates web signals across sources to fuel AI models. To build it, they needed a plug-and-play yet powerful data-collection backbone.
Granular data collection
Bytek joined forces with Adenty, as data-restricting factors like cookie deprecation, fragmented sessions, Intelligent Tracking Prevention (ITP), browser blocks, and more were preventing signal capture. Adenty made signal capture granular and accurate despite all these factors
01
Persistent ID
Consistent user history across sessions, sites, and sources
02
Richer identites
Improved AI model accuracy with high-quality behavioral data
