Adenty for advertisers and AdTech platforms

Post-ATT, iOS retargeting inventory dropped to roughly a quarter of its former size. Facebook and Google Custom Audience uploads increasingly land with 30% to 50% match rates because the identifiers no longer connect cleanly to platform user graphs.

Cookieless retargeting through Adenty changes the shape of your uploads. Segments are built from visitors you have already identified with your own infrastructure, which means the emails, phone numbers. Match rates typically climb from 45% up into the 60s and 70s.

The downstream effect: retargeting reaches real people who already showed intent on your properties, not lookalikes built by statistical inference. Return on ad spend on those identified segments regularly runs two to three times higher than lookalike-only campaigns.

A default conversion event tells Meta or Google that someone bought. It does not explain how that person got there. Adenty enriches every conversion with the story around it: which product categories the visitor explored, which devices they used, how many sessions preceded the purchase, what drove the return visits. Bid optimization improves because your ad platform now understands the customer, not just the click.

Enriched data lands in Google Analytics, your CDP, your DSP, and any warehouse or storage layer you already use. Existing dashboards keep their familiar shape while the underlying data grows measurably richer.

A user encounters your programmatic ad on their phone while waiting in line. They click a search ad on a tablet over lunch. They convert on a laptop that evening. In today's default reporting, three unconnected touchpoints get logged in three different tools, and none of them credits the actual sequence that drove the sale.

Adenty's cross-device stitching resolves those touchpoints into one connected journey, wherever signal availability confirms the match. Media mix decisions then rest on evidence rather than guesswork. Channels that quietly assisted revenue finally get credit. Channels that took undeserved credit come into focus for reallocation.

Made-for-advertising placements grew 14x in a single year. Short-form video environments hit fraud rates near 13%, most of it traceable to organized click farms. AI bidders trained on this traffic slowly get worse, chasing patterns that have no relationship to real customer behavior.

Adenty separates human traffic from bots at the server level, before impressions and clicks feed into your optimization stack. Paired with real-time audience updates, your algorithms train on clean signals continuously. Bidding decisions reflect the customers you actually want, not the automated activity you would rather avoid paying for.

Batch pipelines are the default for most ad platform integrations. Conversions upload hourly. Custom audiences rebuild overnight. Lookalike training refreshes on a weekly cadence. In an auction environment measured in milliseconds, that lag between behavior and activation quietly costs performance.

Adenty removes the batch delay entirely. High-intent visitors enter retargeting audiences during the session that revealed the intent. Newly identified converters feed lookalike training within minutes. Your actionable customer data platform becomes the live identity layer serving every buying platform in your stack simultaneously.