Actionable Customer Data Platform

Enrich and activate your CDP data on the fly

A typical CDP often lacks anonymous data and real-time activation. Adenty tracks pre-login activity, centralizes data across tools, and makes it actionable on your website during active user sessions- – enabling instant reactions on richer insights

No complex integration required

Filling the CDP Gaps

Complete user data and instant activation still pose challenges for CDPs

No anonymous data capture

Most CDPs focus on authenticated user data, and overlook pre-login behavior. This leaves up to 70% of insights untapped and decrease data quality

Limited data activation

A typical CDP collects data but doesn’t trigger actions based on it. This limits its application to retrospective analysis, while modern marketing requires instant reactions to high-intent signals

From Data to Action with Adenty

Adenty captures both anonymous and authenticated data, connects it across tools, and enables instant activation – without rebuilding your CDP

What's Inside Adenty Actionable CDPs

• Persistent ID ensures 99% accurate user data collection and attribution. It captures both authenticated and anonymous data, as it is resistant to VPNs, incognito mode, private browsers, and browser-side deletions.
• ID Bridging integrates multi-source user data on the fly
• API Integration serves as a central data hub for your MarTech ecosystem. Adenty centralizes data from diverse sources under one roof, delivering a 360-degree user view at any given moment.
• Real-Time Data Activation enables instant, event-based or data-driven reactions based on enriched and connected insights.

Merge Anonymous and Authenticated Data

Enrich CDP profiles with data that is typically missed: pre-login activity, sessions under VPN, incognito mode, or private browsers, cookie-dependent data, and more

Centralize and Act on Data in Real Time

Integrate user data from multiple tools directly on your website. React to this data during active user sessions

Trigger Event-Based or Data-driven Reactions

Respond to specific on-site user events and data by setting your own engagement logic