Identity Resolution

Turn fragmented user signals into one stable identity

Many companies invest in traffic and data, yet they still struggle to understand who returns to their site. The Adenty Identity Resolution Toolkit gives you a stable and accurate way to recognize visitors across sessions, devices, and websites. The plugin continues to work when cookies fail or when browser storage resets. You get a dependable identity layer that improves analytics, personalization, and audience targeting.

No complex integration required

Three Traps to Unified Identity

Fragmented insights weaken your marketing decisions. They create blind spots where analytics becomes unreliable, returning interest stays invisible and sales teams see intent too late. These are the core reasons user history breaks apart and becomes unusable.

Session Instability

Most identity resolution tools lose track of users after a few sessions. Cookie blocks, VPNs, incognito mode, and private browsers interrupt continuity. This reduces match rates and limits how much data you can actually use.

Multiple Websites and Devices

Users switch devices and browse across different websites. Traditional identity resolution software cannot connect these signals. This splits a single user into multiple incomplete profiles.

Disconnected Tools

MarTech tools generate isolated datasets that do not align. Merging them is difficult and often reduces data quality. This prevents you from building a complete identity graph.

Unified Identity Across Every Data Source

Adenty removes identity fragmentation at every level. The persistent ID becomes a stable foundation for analytics, personalization, and audience activation. You can collect, connect, and retain user data across websites, devices, and tools with high accuracy.

Adenty Persistent ID

Adenty assigns a unique ID to every new visitor. All future activity is linked to this ID, which stays stable across sessions and websites. Cross-device recognition works through signal-based attribution, where actions from different devices are matched to the same user. These signals can be configured individually. This stability ensures that identity continuity remains intact even when user behavior spans multiple domains and touchpoints.

The Persistent ID also supports ID bridging, which lets you merge data from your MarTech tools into one connected profile. It remains active even when browser storage is blocked or cleared.

Adenty Stable Storage

Most analytics tools depend on browser storage, which can be blocked or wiped at any moment. Adenty Stable Storage protects your data from these losses and keeps your analytics consistent. Local storage is used by default, while a backup copy is kept in Stable Storage. When browser storage disappears, the system restores the data automatically, so your analytics stay accurate.

Adenty Stable Storage can also read the existing data you already keep in the browser and understand its structure. It keeps a secure backup of this information and restores it when it detects that the original data is missing. You can also store any behavioral data or events you choose to preserve. No more lost or misattributed visitor data. Everything stays protected and under your control.

A Stable Layer for Personalization, Targeting, and Data‑Driven Marketing

Adenty strengthens the core of your data strategy. It gives you accurate recognition and stable tracking that support every part of your marketing workflow.

Identity-rich

user data across sources

Fine-tuned

personalization

Granular

segmentation and targeting

Increased

audience addressability

Accurate

web analytics

Minimized

data duplication and gaps

Adenty in Numbers

deeper identity profiles

more recognized users

99%

visitor recognition accuracy

Up to 50%

conversion growth confirmed by real product tests

30%

more pageviews compared to GA4

Explore Other Solutions

Identity Resolution Connect scattered signals into a single identity

Advanced Data Collection and Enrichment Collect user data with no gaps, despite tracking restrictions

Data Activation Engage users on the fly and convert faster

ID Bridging Turn scattered signals into unified insight

Cross-site and Cross-device Retargeting Re-engage users across your website network

Actionable Customer Data Platform Enrich and activate your CDP data on the fly

Bytek Tag by Adenty for marketers From fragmented signals to AI-ready insights

Upgrade Your Data Control Instantly

Adenty builds deeper user profiles and supports audience engagement through your existing ecosystem. You stay in full control with no heavy implementation.

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