Identity Resolution

Connect scattered signals into a single identity

Even the most abundant user data provides limited perspective when fragmented. With Adenty’s stable identifier, omnichannel user data stays connected at scale

No complex integration required

Three Traps to Unified Identity

Bite-sized user insights turn marketing into guesswork. Here are the core reasons user history gets atomized

Session instability

Web tracking tools typically collect data limited to a few website sessions. This already reduced view is further truncated by user anonymity though VPNs, incognito mode, and private browsers

Multiple Websites and Devices

Cross-site user tracking declined with third-party cookies. Also, users typically browse on more than one device. This splits panoramic user profiles into single-site or single-device views.

Disconnected Tools

Best-of-breed MarTech tools generate heterogeneous datasets that are complicated to merge and get a full picture from

Holistic Identity Across Sources with Adenty

Adenty fixes data fragmentation at every level. Using a persistent ID, it enables a holistic identity as a reliable foundation for decision-making. Collect, connect, and retain user data via persistent ID and Adenty Stable Storage

Adenty Persistent ID

Adenty assigns a unique ID to each new user. All subsequent user activity is linked to this ID, which remains stable across sessions and websites. To track users across devices, Adenty uses signal-specific attribution, where signals are actions performed by the same user on different devices. These signals are configured individually upon request.

The Adenty Persistent ID also enables pulling and merging user data from MarTech tools through ID bridging.

The result is a connected user view that includes long-term data trails from both websites and third-party solutions. Persistent ID remains even when browser storage is blocked.

Adenty Stable Storage

Most analytics tools rely on browser storage as their primary source of user data -- which is risky, as it can be blocked or cleared at any time. Adenty Stable Storage protects data from browser-side deletions.

By default, Adenty uses local storage while maintaining a backup in Adenty Stable Storage. When local storage is blocked or cleared, the system switches seamlessly — so visitor insights remain intact and analytics stay accurate. In addition to data collected by default, Adenty Stable Storage can store any behavioral data or events.

No more lost or misattributed visitor data. Adenty keeps it preserved, secure, and fully under your control.