Cross-Site and Cross-Device Retargeting
Turn fragmented user journeys into high‑value retargeting opportunities
Adenty Toolkit helps brands reconnect with users across multiple websites and devices through accurate retargeting powered by a persistent ID. Most stacks fail to deliver this level of continuity because they depend on unstable browser storage and fragmented identifiers. The plugin captures user behavior across touchpoints and enables consistent retargeting without relying on browser storage.
* Cross-device tracking relies on signals and is configured individually upon request
No complex integration required
Fragmented User Journeys Across Websites and Devices
01
Broken Cross-Site Tracking
The decline of cookies makes cross‑site tracking unreliable and reduces visibility into returning visitors.
02
Device Change
Device switching splits user history into disconnected sessions and weakens retargeting accuracy.
03
Limited Tracking Continuity
Most tracking systems store only short‑term interactions, limiting retargeting potential.
Retargeting Performance with Adenty
Adenty enables retargeting without third‑party cookies or browser‑side storage. With unified profiles across websites and devices, brands can deliver more relevant messaging and increase conversion potential.
The Performance Backbone for Retargeting
Adenty strengthens retargeting campaigns through a unified and stable user understanding.
Unified
Coverage
No cookie
reliance
Precise
segmentation and targeting
Stronger
retargeting accuracy across channels
Consistent
identity continuity for returning visitors
Adenty in Numbers
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Adenty enriches user profiles to a 2× higher level and works seamlessly with your current stack. You stay fully in charge without additional engineering effort.
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Case Studies
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Frequently Asked Questions
Adenty turns returning visitors into addressable audience data using real-time signals, session activity, and a persistent visitor ID.
Returning visits, accumulated profile history, and content interest all become available as audience criteria. Your existing tools get a larger pool of warm traffic to work with, drawn from visitors who never filled out a form.
Yes. One persistent visitor ID spans your domains, so a returning visitor stays recognizable across every site you run.
Activity that separate cookies, storage, and vendor IDs would keep apart merges into one audience record. For brands running several properties, one visitor generates one profile rather than four fragments. Existing tracking setups stay untouched.
Adenty connects visits from different devices and browsers into one profile once device-linking signals are configured.
A laptop session and a phone session belong to the same person, so returning-user signals survive the switch. Fewer audience members drop out of your retargeting pools mid-journey, which matters most in categories where research and purchase happen on different screens.
Yes. Adenty enriches visitor profiles with demographic, interest-based, and other available attributes.
Those attributes become segmentation criteria alongside behavioral signals, so audiences narrow by who the visitor is as well as what they did. PII enrichment is opt-in under client agreements, with clients controlling enrichment, consent flows, and data residency.
Adenty feeds real-time signals and enriched profiles to your current stack through its data layer, API integrations, or connected systems.
Nothing gets replaced. Analytics platforms, advertising systems, CDPs, warehouses, and API-accessible destinations all read the same visitor data. Your media buyers keep the tools they know and work from a fuller audience.
Yes. A persistent visitor ID survives cookie expiry through Adenty Stable Storage and server-side logic.
Recognition continues when storage resets or browser data is cleared, so warm traffic stays reachable where traditional identifiers stop working. Audience pools hold their size across sessions instead of shrinking every time a browser clears.
Book a 20-minute demo to see how much warm traffic you could recover.
