Analytics Company Expands Data Granularity and Segmentation with Adenty
Client
The client is an Italian data analytics company that builds and distributes curated visitor datasets to marketing platforms and ad networks. Their customers rely on them for high‑quality, deeply segmented data.
Challenge
To increase the value and pricing of their datasets, the client needed to significantly improve data granularity and segmentation depth. Their existing tech stack limited visibility to single‑site activity, which restricted the richness of their datasets and reduced competitive differentiation.
They needed a way to collect broader, more detailed visitor insights without adding engineering complexity.
Solution
The company integrated Adenty to unlock richer visitor data enrichment and multi‑site visibility.
Multi‑site data collection for deeper granularity
Adenty enables the client to collect cross‑site visitor recognition rather than limiting insights to a single domain. The platform generates a unique ID for each visitor and keeps it consistent across multiple sites, creating insight‑rich profiles based on multi‑site behavior.
This dramatically increased data granularity, segmentation flexibility, and the overall value of their datasets.
Anonymous visitor tracking to avoid data loss
To ensure no insights were missed, Adenty enabled anonymous visitor tracking. The system recognizes visitors even when they use VPNs, incognito mode, privacy‑focused browsers, or clear/block browser storage.
This is powered by:
- privacy‑first tracking
- VPN resistant tracking
- incognito‑safe tracking
- cookieless tracking solution
- visitor tracking tools
- visitor data storage, client‑side storage, and Adenty Stable Storage, a solution that originates from server‑side cookies and helps maintain continuity when browser storage is unreliable
As a result, the client captured a much larger share of their audience with consistent, high‑precision tracking.
Scalable data collection without complex integrations
Adenty allowed the client to expand the scale of visitor data collection without heavy engineering work. The platform integrated seamlessly into their existing stack, enabling richer segmentation and more valuable datasets for their customers.
Results
With Adenty visitor tracking, the analytics company achieved:
- significantly higher data granularity
- deeper, multi‑site visitor profiles
- more flexible segmentation for customers
- a strong competitive advantage in their market
By enriching datasets with broader and more precise insights, the client increased the value of their offering and strengthened their position in the analytics ecosystem.
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