Adenty Release Update 2.2 – What’s New?
Adenty 2.2 makes connecting to the rest of your stack faster than ever. This release adds ready-to-use CRM integrations, predefined APIs inside the A-API module, response-based processing for smarter automations, and HTML as a new data source. Together, these updates take the busywork off your plate and set you up for more advanced workflows.
Setting up integrations can feel like IKEA furniture with no manual. You know what you want, you just don’t always know how to get there. With Adenty 2.2, the most common connections show up ready to go, and the ones you configure manually do more work while you do less.
Ready-to-Use CRM Integrations
Adenty now connects directly to Zoho CRM and HubSpot. Visitor and behavioral data collected by Adenty flows straight into your CRM records, no manual mapping required.
Under the hood:
- Connect to Zoho CRM or HubSpot in a few steps, no custom code needed
- CRM records get enriched automatically with visitor and behavioral data
- Sales and marketing pull from the same data, no syncing between systems
- No manual setup, no request building, no config files to maintain
What changes for you:
Your CRM is only as useful as the data inside it. With visitor behavior flowing in automatically, sales and marketing teams get a complete picture of every lead without lifting a finger. Less setup work, more time spent on conversations that count.
Predefined API Integrations
Tired of building API requests field by field? The A-API module now comes with predefined APIs for supported services like Zoho CRM and HubSpot. Just pick the service you need, and Adenty handles the rest, no manual request configuration required.
Under the hood:
- Choose from supported predefined APIs, including Zoho CRM and HubSpot
- No manual request configuration, just pick the service
- Set up external integrations in minutes
- Less technical overhead when connecting third-party tools
What changes for you:
Manual API setup takes time and technical know-how that not every team has on hand. Predefined APIs remove that barrier, so hooking up third-party tools takes minutes, not a ticket to engineering.
Response-Based API Processing
Until now, the A-API module could send data out, but it couldn’t do much with what came back. That changes with response-based processing. API responses can now feed directly into your integration logic, so the data coming back from one request can trigger your next automation step.
Under the hood:
- API response data is available inside your integration workflows
- Chain the next action off whatever the previous request returned
- Build multi-step automation scenarios
- Workflows adapt on the fly, based on real-time data
What changes for you:
Say you check a CRM to see if a lead already exists. Before, that check was a dead end. Now the response decides what happens next: update the existing record, or create a new one if there isn’t a match. Real automation isn’t just sending data out, it’s reacting to what comes back, and response-based processing lets your workflows make that call on their own.
HTML Data Source
Not every value you need lives in a clean field or a tracking parameter. Sometimes it’s only in the page’s HTML, like a price, a product name, or a status label. Adenty now supports HTML as a data source for value extraction.
Under the hood:
- Pull values straight from the page’s HTML
- Go beyond standard fields and parameters for your data
- Set up more advanced tracking scenarios
- Feed extracted HTML data straight into your integrations and workflows
What changes for you:
You no longer need a developer to expose a value before Adenty can track it. If it’s rendered on the page, you can grab it yourself and put it straight to work in your tracking and automations.
More technical details are coming in the full Release Notes. Want to see how these integrations fit into your stack? Start a 14-day free trial or request a personal walkthrough. Setup takes minutes and needs no engineering effort.
