Bytek partnered with Adenty to achieve ultra-granular data collection in post-cookie era
Bytek is a prediction platform for smarter campaign activations. It collects and unifies first-party data within the client’s own cloud data warehouse — eliminating silos — and uses it to power proprietary predictive AI models capable of identifying interests, intents, and each user’s future value, improving the ability of campaigns to achieve the expected ROI.
We are proud Adenty augmented their framework, contributing directly to the creation of Bytek Tag, the proprietary pixel that captures high-quality, privacy-safe web events and streams them directly into the client’s data warehouse, where the Bytek Prediction Platform can immediately use them for identity resolution, predictive modeling and downstream activation. Together, we strengthened two core areas:
- Customer profiles. Adenty connects customer history across multiple visits. It unlocks 3× more warm, returning audiences and collects cross-session data for twice as long as competing methods, ensuring superior profile granularity. With Adenty, Bytek can also collect customer data across multiple websites and gain a wider view of audience behavior. To minimize blind spots, Adenty prevents data loss caused by VPNs, incognito mode, private browsers, and cookie-related limitations.
- Event-based segmentation. Adenty enables the collection of high-granularity browser events, allowing Bytek Tag to capture precise interaction signals that the Bytek Prediction Platform can transform into more accurate predictions.
“So many bottlenecks prevent businesses from getting deep yet privacy-safe audience data. I’m glad Adenty helped Bytek overcome them — and proud to see how granular segmentation increased the performance of their datasets in ad networks.”
— says Ilya Lashch, Adenty CEO & Founder
“The Bytek Prediction Platform empowers dozens of enterprises and scale-ups every day to fully unlock the value of their data through a robust predictive layer. Yet our experience shows that data collection is still an area that often requires greater simplicity and control. This partnership with Adenty aims precisely at addressing that challenge: bringing to market plug-and-play technologies that ensure fast, clean, and natively integrated data collection, an essential foundation for maximizing the impact of AI.”
— Paolo Dello Vicario, Co-Founder of Datrix and CEO of Bytek shares his thoughts
Why businesses care about this today: While identity-rich data is a common goal, it is becoming increasingly complicated to gather it. Disconnected systems, short-term tracking, anonymization (via VPNs, incognito mode, and private browsers), and browser-side deletions limit customer data — making precise targeting, engagement, and personalization almost unachievable.
Adenty is an advanced data collection and actioning platform, It expands high-intent audiences and deepens audience data in a privacy-safe way. As a result, you can act on richer data and engage your audience intelligently — without rebuilding your existing product or MarTech stack.
Drop us a line or book a demo to see How it can make your audience data deeper strategies sharper.
