SaaS Achieves 45% More Conversions and 120 New Users with Adenty
Client
The client is a MarTech SaaS platform that automates marketing reporting. Their subscription plans vary by reporting volume, complexity, and analytics capabilities. As a new product entering a competitive market, the team needed a scalable foundation for SaaS user acquisition, conversion rate optimization, and long‑term traffic retention.
Challenge
Website traffic was still limited, and every visit mattered. The client wanted to increase website conversions, build reliable identity resolution from day one, and ensure that returning visitors were recognized across sessions and devices. They also needed a system that could withstand anonymization tools, which often distort analytics and reduce the effectiveness of SaaS engagement tools.
Solution
The client partnered with Adenty to strengthen identity resolution and activate richer visitor profiles.
Recognizing returning visitors is essential for SaaS personalization. It requires unifying activity across sessions to uncover more already‑interested users and understand their intent. The logic is simple: more engaged visitors generate more data, which leads to more targeted interactions and higher conversions. Adenty reveals up to three times more returning visitors than cookies or Google Analytics, with twice the tracking continuity.
Another reason the client chose Adenty was its resistance to anonymization. The platform maintains up to 99% recognition accuracy even when visitors browse under VPN, private mode, or secure browsers. This is possible thanks to privacy‑first tracking, VPN‑resistant tracking, incognito‑safe tracking, and Adenty’s cookieless tracking solution.
Adenty also enabled the team to engage visitors with relevant content. The client set scenarios recommend product pages, case studies, and discounts based on user behavior and interests. These interactions were powered by visitor tracking tools, visitor data storage, client‑side storage, and Adenty Stable Storage, a solution that originates from server‑side cookies and helps maintain continuity when browser storage is unreliable.
As a Result
Six months after integrating Adenty visitor tracking, the SaaS platform achieved:
- +45% increase in SaaS website conversions
- +33% more traffic to recommended solution pages and case studies
- +42% deeper visitor profiles, reflecting richer collected data
- +20% longer average time on site
- 120 new users acquired through the website
The results show how accurate identity resolution, cross‑device tracking, and cross‑site visitor recognition can accelerate increase SaaS conversions and support sustainable user acquisition.
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