SaaS gained 120 new users and 45% more on-site conversions in their first six months
Client
Our client is a MarTech solution that automates marketing reporting. They offer monthly subscription plans that vary by reporting volume, complexity, and analytics capabilities.
Challenge
The client’s product was new to the market and, at the time, had limited website traffic. Being at early stage and investing significantly in campaigns, they wanted to make the most of every website visit and establish a solid framework for identity resolution, website CRO, and traffic retention.
Solution
The client partnered with Adenty to improve identity resolution. They aimed to make visitor profiles as rich as possible and engage these visitors promptly.
Recognizing returning visitors over time is one of the crucial capabilities for this task. It involves unifying visitor activity across sessions to uncover more already-interested visitors and maximize knowledge about them. How it works: more engaged visitors → more data about them → more targeted and informed interactions → higher conversions. Adenty reveals up to 3× more returning visitors than cookies and Google Analytics do, with 2× longer tracking continuity.
Another reason the client chose Adenty was its resistance to anonymization techniques (such as VPNs, incognito mode, and private browsers) and cookie blocks — as these are common causes of data skew and loss. Even under such conditions, Adenty’s recognition accuracy reaches up to 99%.
Finally, the client wanted to engage visitors by recommending related product pages, case studies, and discounts. Adenty enables that too. The client’s team simply sets engagement scenarios, and their connected marketing tools react to specific visitor actions with discount pop-up or recommendations.
As a Result
6 months later after integrating Adenty:
- +45% on-site conversions
- +33% more traffic to recommended solution pages and case studies
- +42% visitor profile depth (the volume of collected data per unique visitor)
- +20% longer average time on site
- +120 new users acquired through the website
