Cart Abandonment Reduced by 13% and $2M Revenue Recovered with Adenty 

Client

A US‑based eCommerce group operating four brands in natural cosmetics and food supplements. Each brand runs its own website, and combined monthly traffic exceeds one million unique visitors. 

Challenge

The company wanted to increase revenue by lowering its ecommerce cart abandonment rate, which had reached 75-80%. The team aimed to reduce cart abandonment by at least 5-10% and improve the performance of existing remarketing workflows. Their previous attempts to recover abandoned carts delivered limited results due to fragmented buyer identities and inconsistent activation timing. 

Solution

The client partnered with Adenty to address the issue through three core steps. 

1. Identities: From Fragmented to High‑Resolution

Adenty began by improving identity resolution across all four websites. The platform collects data with 99% recognition accuracy, even when visitors browse under VPN, private mode, or secure browsers. This is possible thanks to buyer identity resolution, cross‑device tracking, and signal‑based matching. 

Unlike short‑term tracking tools, Adenty maintains buyer visibility 2-3 times longer and builds 2x deeper profiles. These capabilities rely on visitor tracking tools, visitor data storage, client‑side storage, and Adenty Stable Storage, which builds on the concept of server‑side cookies to maintain continuity in environments where browser storage is unreliable.

2. Multiplied Retargeting Reach

Recognizing returning users is a major weakness for most tracking systems. Adenty’s cross‑site visitor recognition and identity resolution identify returning buyers up to 3 times more effectively than cookie‑based tools. As a result, significantly more visitors were exposed to ecommerce remarketing incentives instead of being treated as new buyers with no browsing or cart history. 

Before Adenty, the client relied on email and messenger campaigns to recover abandoned carts, but poor data quality and delayed activation limited performance. Adenty closed these gaps by triggering re‑engagement messages at the right moment and enabling personalized communication through enriched segmentation and targeting. 

3. On‑the‑Fly Engagement 

For buyers who abandoned their cart and later returned to any of the brand’s websites, Adenty activated real‑time engagement. The system delivered: 

• personalized promo code pop‑ups
• extended product recommendations based on interests  

This approach helped re‑capture buyers immediately after drop‑off and encouraged them to complete their purchase upon return. The strategy remained effective thanks to privacy‑first tracking, VPN‑resistant tracking, incognito‑safe tracking, and Adenty’s cookieless tracking solution. 

As a Result

Within three months, the client achieved a 13% reduction in ecommerce cart abandonment across all four websites. This exceeded the initial target and generated up to $2M in recovered revenue. The results demonstrated the impact of accurate identity resolution, timely activation, and personalized engagement powered by Adenty visitor tracking. 

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