eCommerce Business Reduced Cart Abandonment by 13% and Recovered $2M in Revenue
Client
The client owns four brands selling natural cosmetics and food supplements in the US, each with its own eCommerce website. Overall monthly traffic exceeds 1 million unique visitors.
Challenge
The client aimed to increase revenue, in particular by reducing cart abandonment, which had reached 75–80%. The target reduction was 5–10%.
Solution
The client partnered with Adenty to reduce cart abandonment in three steps:
1. Identities: From Fragmented to High-Resolution
Adenty collects data across multiple websites – with 99% accuracy of user recognition, even if the buyer browses under a VPN, incognito mode, or secure browsers. To collect data across devices, Adenty employs signal-based matching. Unlike most tracking tools that collect short-term buyer data, Adenty tracks buyers 2–3 times longer and builds 2x deeper profiles.
2. Multiplied Retargeting Reach
The recognition of returning users is an Achilles’ heel for web tracking tools. Adenty does this three times more effectively compared to cookie-based tools. This means that up to 3x more returning buyers were exposed to retargeting incentives, whereas previously they were treated as new buyers without browsing or cart abandonment history.
Previously, the client attempted to reduce cart abandonment – their system ran remarketing campaigns via email and messengers. However, due to the lack of high-quality buyer data and its timely activation, remarketing reach and performance remained low.
Adenty closed these gaps:
- it activated the remarketing system to send re-engagement messages at the right moment
- it enabled personalized messaging through enriched audience insights, segmentation, and targeting
3. On-the-Fly Engagement
For buyers who abandoned their cart and then returned to the website (or one of the partner websites), Adenty triggered custom incentives:
- a pop-up with a personalized promo code for the abandoned purchase
- extended item recommendations based on the buyer’s interests
Summing up, Adenty enables the client to re-capture buyers from the moment they drop off the purchase and prompt them to complete it upon return.
As a Result
In three months, cart abandonment was reduced by 13% across all four eCommerce websites. This exceeded the client’s initial target and generated up to $2M in recovered revenue.
