Software Vendor Speeds Delivery by 20% and Lifts Client CRO Through Adenty Integration
Client
The client is a U.S.‑focused custom software development company building data‑driven MarTech solutions. Their products help business service providers maximize personalization, website engagement, and improve CRO for clients.
Challenge
The team needed to accelerate time‑to‑market without compromising quality. A significant portion of development resources went into building identity resolution solution, visitor data collection, enrichment, and activation. These tasks became increasingly complex due to cookie decline and privacy restrictions.
Instead of continuing to build these capabilities from scratch, the vendor decided to adopt a compliant, ready‑made solution. This led them to partner with Adenty.
Solution
To maintain full backend control and integrate Adenty as a native feature, the client chose an OEM license (Original Equipment Manufacturer). This allowed them to deliver data‑strong solutions without additional engineering overhead.
Extensive visitor profile building
Adenty tracks visitors with up to 99% precision despite cookie blocks, VPN usage, incognito mode, or private browsers. This enables richer visitor profile enrichment and more accurate conversion attribution. Adenty detects 30% more pageviews than Google Analytics and unifies visitor data across tools for a complete 360‑degree view.
These capabilities rely on visitor tracking tools, visitor data storage, client‑side storage, and Adenty Stable Storage, which functions as an advanced form of server‑side cookies and maintains continuity when browser storage is unreliable.
Expanding the engaged audience
Recognizing returning visitors is essential for software vendor CRO improvements. Adenty reveals up to 2x more returning visitors than Google Analytics and 3x more than cookies. This strengthens audience acquisition and increases the pool of high‑intent users.
The platform’s cross‑site visitor recognition, privacy‑first tracking, VPN‑resistant tracking, incognito‑safe tracking, and cookie‑free tracking ensure stable visibility across sessions and devices.
Cross‑tool engagement
The vendor used Adenty to orchestrate engagement scenarios across multiple MarTech tools. These scenarios nudged visitors toward conversion based on behavior, intent, and profile depth. The result was more coordinated, data‑driven engagement that improved client CRO across their portfolio.
As a Result
With Adenty visitor tracking integrated via OEM license, the software vendor achieved:
- 20% faster delivery
- 20%+ higher on‑site conversions across client websites
- Proportional increases in actions per visit and session duration
The partnership allowed the vendor to accelerate development, strengthen product capabilities, and deliver measurable CRO improvements for their clients.
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