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Software vendor accelerated delivery by 20% and improved clients’ CRO

Client

Our client is a custom software development company that serves U.S.-based business service providers. They build data-backed MarTech solutions that help maximize personalization, website engagement, and on-site conversions.

Challenge

The client needed to accelerate their software’s time-to-market without sacrificing quality. A large portion of their development effort was focused on identity resolution as well as website visitor data collection, enrichment, and activation — which had become increasingly complicated due to cookie decline and privacy restrictions. Eventually, they decided to use compliant, ready-made identity resolution features instead of building them from scratch. That led them to launch a partnership with Adenty.

Solution

To maintain full backend control and use Adenty as a native feature, the client opted for an OEM license. This made their developed solutions data-strong without additional development hassle — unlocking capabilities such as:

  • Extensive visitor profile building — tracking visitors with 99% precision despite cookie blocks, using VPN, incognito mode, or private browsers, unlocking richer profiles to convert with precision. Adenty detects 30% more pageviews than Google Analytics, and can unify visitor data across different marketing tools for a 360-degree visitor view.
  • Expanding engaged audience — recognizing returning visitors who are more likely to convert. Adenty reveals up to 2× times more returning visitors than Google Analytics and 3× times more than cookies, , powering audience acquisition at the core.
  • Cross-tool engagement — setting up engagement scenarios across multiple MarTech tools for coordinated, data-driven nudging visitors towards conversion.

All of this is cookie-free and fully compliant with GDPR, CCPA, and other privacy regulations.

As a Result

Thanks to the partnership with Adenty, the client reduced development time by 20%. On-site conversions on their clients’ websites increased by 20–38% within three months, accompanied by proportional growth in actions per visit and average session duration — proving the effectiveness of the engagement Adenty enabled.