Adenty Release Update 2.0 – What’s New?
Adenty 2.0 Release Update: New Modular Solution, Stronger Graph Identity, GA Server‑Side Connector, Faster Performance, Updated Pricing Plans
Adenty 2.0 brings a fully modular architecture that allows teams to assemble their own solution from any combination of modules. This update makes the platform more flexible, easier to configure, and better suited for different product and marketing workflows. Each module can operate independently or as part of a larger setup, which gives teams more control over how they collect, enrich and activate audience data.
Adenty 2.0 introduces a new generation of identity continuity, signal processing, and real-time connectivity. The release adds 3 standalone modules that expand the platform’s capabilities: A‑Storage, A‑Signals and A‑API. Each module improves data reliability, strengthens cross-module logic, and simplifies integration across your MarTech stack. The update also includes performance improvements across the entire visitor processing flow.
In addition, the release provides a server‑side Google Analytics integration that ensures stable event delivery and reduces client‑side data loss.
The pricing plans have also been updated with a simplified Activator line that now includes two plans: Activator and Activator Pro, while the Enterprise (OEM) plan remains available for advanced and embedded use cases.
Enhancements Across Solutions
1. Identity Resolution
The Identity Resolution solution now includes support for Adenty Stable Storage and Adenty Signals. These additions improve identity continuity across sessions, devices and browsers by maintaining synchronized identity keys in Adenty Storage and by using signal-based logic to strengthen recognition accuracy and attribution stability.
2. Adenty Stable Storage
A‑Storage introduces a dedicated way of managing visitor data inside Adenty Stable Storage and to restore client-side data when it is missing in browser storage. This ensures uninterrupted tracking and prevents data loss.
3. Adenty Signals
A‑Signals provides a way to build visitor signals (events) and trigger them inside the visitor processing flow. This improves tracking and strengthens audience collection and analysis.
4. External API Requests
The Data Activation solution now supports outbound API requests. A‑API provides a way to configure outbound API requests and trigger them inside the visitor processing flow. This enables data enrichment and seamless integration with external systems.
5. Performance Optimization
Adenty 2.0 includes performance improvements to Time to Start (TTS) and the overall visitor processing pipeline. These updates increase the volume and quality of tracked behavior and strengthen the reliability of real-time signals across all solutions.
6. Reliable Google Analytics Integration
The new release adds a server‑side Google Analytics connector that delivers events directly from Adenty’s processing flow. This approach avoids client‑side blockers, unstable browser storage and script restrictions, resulting in fewer dropped events, more complete analytics datasets and stronger attribution consistency across all visitor sessions.
New Functional Modules
1. A‑Storage Module
A‑Storage enables continuous collection, synchronization and restoration of client‑side data from multiple sources into Adenty Storage without requiring changes to the client’s existing data consumption logic.
Core Capabilities
- Collect identity keys from various client-side sources
- Store and maintain synchronized copies in Adenty Storage
- Restore missing values when they disappear from the original source
Why This Matters
Client identity keys such as cookies or storage values may disappear due to:
- Browser restrictions and privacy limitations
- Manual deletion
- Expiration
When this happens, the client loses continuity in identity tracking. A‑Storage maintains a synchronized copy of these keys and restores them when necessary, which preserves product functionality and ensures stable identity resolution.
2. A‑Signals Module
A‑Signals introduces a configurable signal generation module that allows clients to define custom signals based on a variety of conditions. Each signal can include structured arguments and can be tracked inside Adenty when needed.
A‑Signals is aligned with the existing Tag solution but now operates as a standalone module inside the Solutions tab. It provides flexible control over when a signal should fire and what data it should contain.
Core Capabilities
- Create structured signals based on variety of conditions
- Define arguments passed with each signal
- Track signals inside Adenty when required
- Reuse signals as trigger conditions for other modules
Why This Matters
This module enhances event generation (visitor signals) inside the user flow and enables teams to trigger structured signals that improve tracking accuracy and strengthen audience analysis.
3. A‑API Module
A‑API enables outbound API requests based on configured trigger conditions. The module allows clients to connect external systems, enrich data flows, and activate third party services directly from Adenty.
A‑API operates as a standalone module inside the Solutions tab and provides a configurable way to send API requests as part of the visitor processing flow.
Core Capabilities
- Create outbound API requests based on trigger conditions
- Connect external systems without custom engineering
- Enrich data flows with third party information
- Use API calls as trigger conditions for other modules
Why This Matters
This module extends Adenty’s real-time activation capabilities and creates a flexible integration layer for external services.
4. Google Analytics Connector
The Google Analytics integration adds a server‑side delivery path for events processed inside Adenty. Instead of relying on browser execution, the connector sends analytics data directly from the visitor processing flow, ensuring stable transmission even when scripts are blocked or storage is unreliable.
Core Capabilities
- Deliver analytics events from Adenty’s server‑side processing flow
- Avoid client‑side blockers, script restrictions and unstable browser storage
- Preserve event completeness and reduce data loss across sessions
- Improve consistency of analytics datasets used for attribution and reporting
Why This Matters
Client‑side analytics often fail due to browser limitations, privacy tools or disabled scripts, which leads to missing events and incomplete datasets. The server‑side connector ensures that events reach Google Analytics reliably, strengthening attribution accuracy and maintaining consistent analytics quality across all visitor journeys.
Plans Update
The Pricing section has been adjusted. Instead of three separate product lines, the toolkit now uses a single Activator line with two plans: Activator and Activator Pro. The Enterprise (OEM) plan remains available for advanced, large-scale and embedded use cases. This update simplifies the pricing structure and provides a clearer upgrade path for teams of any size.
Stay tuned for deeper insights in the full Release Notes and reach out if you want to discuss how Adenty fits your data workflow. You can start a 14‑day free trial or request a personal walkthrough to see how the new modules work in real time. No complex setup or engineering effort required.
