Adenty Release Update 2.3 – What’s New?

Here is a familiar setup: emails and visitor data collect through the day, load into the system in the evening, and the follow-up reaches the person the next morning. By then the visit is over, the comparison tab is closed, and the same person has opened 2 or 3 competitors.

Buying attention is short. A response that arrives outside it is a response to a decision already forming somewhere else.

Adenty has always reacted in the moment. Version 2.3 makes that reaction faster to set up and applies it to more of the site. Two new Data Activation modules: A-Creative for building website creatives inside Adenty, and A-Script for running any JavaScript on the site. Around them, the update adds predefined events and attributes, a unified Adenty Profile, and a dedicated Activity Data export.

A-Creative module

A-Creative builds visual actions triggered by the conditions you configure. You can create reusable website creatives, such as modals, banners, and custom views, and set their content and appearance directly in Adenty. There are 2 ways to get started: use a predefined template for common use cases, or choose Blank and add your own code.

Under the hood:

• Modals, banners, and custom views can be reused across multiple conditions.
• A standard text editor covers font size, basic formatting, and image insertion.
• Modals can appear anywhere on the screen. Inline creatives are placed by ID, CSS selector, or XPath.
• Content can pull from live variables, including DataLayer values, event parameters, query strings, and API responses.
• Custom mode runs scripts inside a creative.

What changes for you: 

An on-site message used to mean filing a dev ticket or adding another tool to the stack. With A-Creative, marketing owns the wording and the look. Every text element can pull from a variable, so the same creative adapts to each visitor. It can respond to incognito mode, subscription status, or a fourth return to the same section this month.

The event decides which creative fires. The variables decide what it says.

A-Script module

The A-Script module runs any JavaScript on the same conditions used by A-Creative. Use it for widgets, currency rates, weather blocks, modals with custom logic, or anything else a visual editor can’t cover.

Under the hood: 

• Reusable script actions run within the visitor processing flow.
• Third-party widgets, chat tools, and embedded views connect without a separate tool.
• Button handlers, input capture, and local storage writes are supported.
• Scripts can load from a content delivery network (CDN) or be written directly in Adenty.
• A-Script replaces the cookie-based integrations deprecated in the previous release.

What changes for you: 

Engineering keeps control of the code, and the trigger logic stays in Adenty. There’s no separate personalization tool to maintain and no need to duplicate conditions across systems. The team writing the script can focus on what it does, while Adenty determines when it runs.

Predefined events and attributes

Most websites track the same core actions. Adenty 2.3 includes them as a standardized set, so real-time website visitor tracking starts from a defined event list rather than a blank configuration.

Under the hood: 

• Predefined events cover page views, clicks, form interactions, conversions, and retention signals.
• Each event is standardized and assigned an intent level.
• Predefined attributes come attached to common events and populate automatically.
• Events and attributes plug directly into visitor journeys and activation conditions.

What changes for you: 

Intent levels separate a casual page view from a form start or a conversion. That makes visitor behavior easier to read before you decide how to respond. Since attributes fill in on their own, a new A-Creative or A-Script trigger takes fewer setup steps.

Adenty Profile

Version 2.3 introduces a unified, stable Adenty Profile. It can be built and enriched with data from different sources, and it stays with the visitor across domains and browsers.

Under the hood: 

• Each visitor gets one profile, enriched with data from multiple sources.
• The profile can be shared across domains and browsers.
• Updates run automatically, based on configured logic and external data.
• Profile changes can be delivered to downstream systems through the Activity Data export.

What changes for you: 

Anonymous website visitors stop looking like a string of unrelated sessions. With cross-domain visitor identification, what a visitor did on one site carries into the next visit on another. Visitor data stays connected throughout the customer journey. A-Creative and A-Script get more context to act on.

Activity Data export

The Activity Data export delivers visitor journey data to your systems via File Transfer Protocol (FTP) or SSH File Transfer Protocol (SFTP). It is built for teams that analyze and activate website visitor data outside Adenty.

Under the hood: 

• The export includes new visitors, configured custom events, and profile changes.
• External IDs are included, so records match on the receiving side.
• Event details arrive with their attributes attached, ready for downstream systems.
• Delivery runs over FTP or SFTP on your existing infrastructure.

What changes for you: 

Journey data reaches your warehouse, CRM, or business intelligence setup without a custom pipeline in between. The Adenty data layer handles interaction during the visit. The export covers analysis and follow-up activation after it.

Also in this release

• Standalone modules can trigger actions, and each one runs on its own defined conditions.
• Predefined templates speed up action setup.
• Account isolation keeps data separate, so nothing is shared between accounts.

Behavioral signals are read and acted on in the moment. Interests, section history, and returning visits decide who sees a banner, a topical news block, or nothing at all. The right content reaches the visitors it’s meant for, while everyone else keeps browsing.